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AppsFlyer

Mobile measurement partner (MMP) setup for accurate install attribution and fraud protection across every UA channel.

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Know Which UA Channel Actually Drives Installs

AppsFlyer sits between your app and every ad network to give you independent, cross-network attribution for user acquisition. We handle:

SDK implementation and deep linking (OneLink) setup
Partner integrations across Google, Meta, TikTok, and other UA networks
Fraud protection configuration (Protect360)
Cohort and LTV reporting tied back to acquisition channel and creative
Data sharing pipelines into BigQuery or your data warehouse

Accurate attribution is the difference between scaling the channels that work and scaling the ones that just look good.

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