Adobe Experience Platform (AEP) Implementation

A Real-Time Customer Profile, Not Another Data Silo

AEP is powerful and famously complex to stand up correctly. We design and implement AEP so it becomes the system your marketing and analytics teams actually use, not a project that stalls after the initial ingestion.

Schema design and dataset architecture built for how your business actually segments customers

Real-Time Customer Profile configuration, merging web, app, CRM, and offline data

Identity resolution strategy (authenticated + anonymous)

Segment activation into Adobe Target, Journey Optimizer, and downstream ad platforms

Query Service setup for ad-hoc analysis directly on the unified profile

Let's turn your fragmented customer data into one activatable profile.

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AppsFlyer

Mobile measurement partner (MMP) setup for accurate install attribution and fraud protection across every UA channel.

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Server-Side Tracking

Move your tracking off the browser and onto a server-side container for better accuracy, speed, and resilience to ad blockers.

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Firebase Analytics

Google's free, event-based analytics for mobile apps — implemented correctly from day one, and connected to BigQuery for real analysis.

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Customer Journey Analytics (CJA)

Analyze every cross-channel touchpoint in one workspace — CJA connects the data AEP unifies into a single analytical view.

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Adobe Web SDK & App SDK

Migrate to Adobe's unified Web SDK / App SDK for future-proof, first-party data collection across web and mobile.

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Tableau Dashboards

Rich, visual Tableau dashboards for teams that need deep, exploratory data analysis alongside standard reporting.

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Power BI Dashboards

Enterprise Power BI dashboards that turn marketing, sales, and business data into a single Microsoft-native BI solution.

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Looker Studio Dashboards

Free, interactive Looker Studio dashboards that unify Google Ads, GA4, and other marketing data into one live view.

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BigQuery for Marketing Data

Centralize GA4, ad platform, and CRM data in BigQuery for unified, SQL-level marketing analysis at scale.

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Tealium Tag Management

Tealium iQ implementation for real-time, customer-data-driven tag management across web and mobile.

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Adobe Launch / Tags

Adobe's enterprise tag management platform, configured for scalable, governed deployment of tags across your properties.

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Google Tag Manager

Clean, well-governed Google Tag Manager setups so every pixel and tracking tag fires correctly without touching code.

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Adobe Analytics Services

Enterprise-grade Adobe Analytics implementation, reporting, and Analysis Workspace setup for deep user behavior insight.

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GA4 Implementation

Full Google Analytics 4 setup and custom event tracking, done right the first time.

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Related Case Studies

Precision Metrics for Strategic Growth – Leveraging Adobe Analytics

A global retail brand sought to make sense of complex customer journeys across devices and…

Visualizing Success – How Looker Studio & GA4 Drove Smarter Campaigns

AudienceX, a programmatic advertising agency, needed better transparency and performance insights for their mid-market clients.…

Related Resources

Adobe Analytics Migration: From AppMeasurement to AEP Web SDK

Why — and how — to migrate from legacy AppMeasurement to the unified AEP Web SDK.

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